Some stories don’t begin with a plan. They begin with a feeling.

Makaroot didn’t start with a pitch deck, a logo, or a launch date. It started with a simple question that refused to leave us alone.

Why does healthy food feel so disconnected from where it comes from?

Somewhere between busy days, snack cravings, and reading ingredient labels we couldn’t pronounce, makhana kept appearing in our lives. At home. At relatives’ places. In half-open steel dabbaas on kitchen shelves.

It was familiar, almost invisible — the kind of food you grow up with and stop noticing.

But the more we noticed it, the more curious we became.

Who grows it?

Where does it really come from?

Why does it taste different every time we buy it?

That curiosity didn’t feel like business. It felt like restlessness. Like an itch you don’t scratch and pretend isn’t there.

We didn’t wake up one morning and decide to build a brand. We just started asking questions. And once you start asking honest questions, there’s no going back.

We realized something quietly unsettling — we knew how to eat makhana, but we didn’t know its story.

Not the hands that harvest it.

Not the water it grows in.

Not the effort hidden behind something that looks so light.

Makaroot was born in that gap — between what we consume and what we understand.

There was no certainty in the beginning. No five-year vision. Just a feeling that if we were going to put food into people’s lives, it needed to come with respect.

Respect for the land.

Respect for the process.

Respect for the people who’ve been doing this long before it became a trend.

We chose the name Makaroot because roots matter.

Not just where food grows — but where values grow.

This blog is not here to impress you. It’s here to walk with you.

We’ll share what we learn.

We’ll share what surprises us.

We’ll share what doesn’t work.

Some weeks will be exciting. Some will be uncomfortable. But all of it will be real.

This is not the story of a perfect brand.

This is the story of a brand in the making.

And if you’re reading this — you’re already part of the journey.

Next week, we travel to where makhana truly belongs.

Not warehouses. Not factories.

Bihar!!

Stay with us.

We’re just getting started.

— Team Makaroot 🌱